If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging.
But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.
1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
2. Setup several test blogs right away.
If your initial try out with blogs worked well, you can now start setting up your blogs.
1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.
2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.
3. Remember the following safety measures in blogging:
# legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
# corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
# create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
# avoid outright marketing blog or you will shy away your readers;
# make content updated, relevant and fresh;
# reinforce the company’s core values; and,
# encourage employees to use it.
4. Start blogging and complete 20 posts before going to marketing.
5. Begin marketing.
6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.
7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.
8. Strive to be consistent with your topic all the time.
9. Try to have unrelated topics with general and broad appeal.
10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.
Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.
If you have any idea of feedback, I am glad to hearing from you.
Joe Tiew is a passionate mobile app (Android) and web developer (WordPress), who also happen to own and run technology and travel blogs in few languages. He was a marketing manager in a web development firm for 7 years and used to work in IT industry for over 14 years.
He enjoys work that challenges him to learn something new and stretch in a different direction. He was student of UK's Internet Profit LLC, World Youtuber (Arigato Japan) and now a member of iPro Platinum.
Outside of the home-studio, he love travelling and meeting new people. He has documented his journey and people that he met along the way in his blog.
He live in Malaysia and on healthy vegetarian diet.