Gone are the days when people memorized website URLs to get the information or service they want. With the exception of a few popular websites like http://www.ebay.com, http://www.tesco.com, and http://www.groupon.com, people have come to rely more and more on search engines to get to websites containing the information or service they need.
Gone are the days when people memorized website URLs to get the information or service they want. With the exception of a few popular websites like http://www.ebay.com, http://www.tesco.com, and http://www.groupon.com, people have come to rely more and more on search engines to get to websites containing the information or service they need. Because of this, search engine optimization has become an invaluable tool in website design for people and companies to be able to reach their target audience. Without search engine optimization, even a quality website would find it difficult to reach a very wide audience.
Factors Affecting Page Rank
Search engine optimization (SEO) is simply the method of increasing a web sites ranking in search engine results listing. According to an article by SEO experts, the top ten ranking factors that can influence a web document’s rank at the major search engines like Google, Yahoo! & Bing for a particular term or phrase are the following: Title Tag, Anchor Text of Links, Keyword Use, Links to Document from within the Site (Internal Pages), Backlinks from authority sites (or high PageRank sites) and Social signal (Facebook, Twitter, Pinterest etc), Primary Subject Matter of Site, External Links to Linking Pages and Link Popularity of Site in Topical Community. Note, however, that although keyword density does affect page rank it is often frowned on as is considered to be a questionable technique when it is over 10 to 20% the actual content since it appears to be spamming then.
The Effect of Fresh Content in SEO
Fresh content, meaning relevant content delivered on a regular basis is imperative to a successful SEO. Although not mentioned as one of the top ten ranking factor, one of the recurring factors affecting page rank mentioned in SEO articles is content. Not just any content but the freshness and consistency of content. Since it is a factor mentioned in many existing articles Ive come across, common sense dictates that the freshness of content is indeed an important factor in page ranking. Major search engines like Google are known to rank pages not only according to the relevancy of the content but also according to how fresh the content is. Dated content can lower the page rank of an otherwise well designed website and ruin SEO efforts. A fresh content on the other hand will contribute to the success of search engine optimization.
Ways to Deliver Fresh Content on a Regular Basis
However for SEO to be successful, the fresh content delivered by the website should be in a form that is readable to search engine. Ordinary content writers, of course wouldn’t know how to make their content readable by search engines. The good news is that there is no special effort needed on the part of content writer to make their content readable by search engines. All that is needed is a good dynamic, database driven content management system (CMS).
Content management systems (CMS – example : WordPress) might seem hard to manage but they are actually relatively easy once you get the hang of it and get past the learning stage. Learning to use them can, however, prove to be tricky. It is best to get the help of web developers when setting up a websites content management system. CMSs are however very useful especially for websites with multiple users who can contribute to the sites content.
Two of examples of good easy to use blogging tools that can be integrated into websites are Blogger and WordPress.
WordPress is so far World No 1 CMS which powered over 60 millions websites worldwide** (please read full info at Wikipedia : https://en.wikipedia.org/wiki/WordPress)
If the website content is outdated and is updated rather infrequently and erratically, the chances of the target audience going back to the site on a regular basis, if at all, will be rather slim. Even the best SEO efforts will be wasted if the target audience decides that the website is not worth visiting. Therefore fresh content really is one of the keys to a successful SEO and thus a successful website.
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Joe Tiew is a passionate mobile app (Android) and web developer (WordPress), who also happen to own and run technology and travel blogs in few languages. He was a marketing manager in a web development firm for 7 years and used to work in IT industry for over 14 years.
He enjoys work that challenges him to learn something new and stretch in a different direction. He was student of UK's Internet Profit LLC, World Youtuber (Arigato Japan) and now a member of iPro Platinum.
Outside of the home-studio, he love travelling and meeting new people. He has documented his journey and people that he met along the way in his blog.
He live in Malaysia and on healthy vegetarian diet.